MAX MULLEN

Hi, I'm Max.

I co-founded Instacart, where we make groceries magically appear.

I've backed 100+ startups as an angel investor and through Workshop.

Here's some advice I often give founders:

• The Four Deadly Startup Sins (2026)
• How to Choose Investors (2026)
• Tactical Advice on Crafting Company Values and Culture (2021)
• Making Unconventional Decisions and the Early Days of Instacart (2018)
• How to Run a Product Brainstorm (2017)
• Pre-launch Customer Development Tips (2015)
• Early Stage Pivots (2015)

Here are some ideas I've been thinking about:

• The Conversation
• Dirty White Sneakers
• Super Agents

You can also find me here: