MAX MULLEN
Hi, I'm Max.
I co-founded Instacart, where we make groceries magically appear.
I've also invested in 100+ startups and run a founder community in San Francisco called Workshop.
Here's some advice I often give founders:
- How to Choose Investors (2026)
- Tactical Advice on Crafting Company Values and Culture (2021)
- Making Unconventional Decisions and the Early Days of Instacart (2018)
- How to Run a Product Brainstorm (2017)
- Pre-launch Customer Development Tips (2015)
- Early Stage Pivots (2015)
Here are some ideas I've been thinking about:
You can also find me here:
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